The Proposal for a Economic Stimulus project

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The 28quared Curriculum- we look at the  concept process and technologies, with reference to Business decisions, and answer how do I do … each point  on the  graph is at least one session… are in the process of condensing teh program into 28 markers  that cover

• Concept development.. while the focus is not to teach fashion design  we do  go though the development of a fashion  Line as a reference(plus they enjoy it!)
• Production and Packaging
• Branding and Marketing
• Sales and consumer support
• Business Planning Guide!
  

we opted to pursue the development  as an open  project:- The manual that  is currently being refined was first tested in 2006/7 at 4WCircle of Art and Enterprise! a creative enterprise incubator in Brooklyn’s fort green area!

We’ve also added segments that augment the project including

• Video
• Online community
• Intro’s –
• few truly  understand the scope of fashion needs to do an overview~
• How to- instructional from Google to line-sheets
• Resources:-Fashion, Tech,  Trade and  production
• Real case studies
• Fashion First Aid (Fashion  business help)
• New and emerging Concept in  Business…
  

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Designers in New York  have access to the sourcing show like http://www.indigo-salon.com

Details

• Intros
• Luxury retailers
• High  end  indie designers
• price point, categories, style and sectors
• what’s possible
• Jobs and careers in Fashion
  

Course outline

Concept development.. while the focus is not to teach fashion design  we do  go though teh development of a fashion  Line as a reference(plus they enjoy it!)

1. Sourcing Inspiration and Brain storming
2. Consumer & Industry research
3. Sourcing components , developing and expanding ideas
4. Artistic rendering
5. Product development stage
6. Prototype creation
7. Compliance review by government industry, sector and region.
8. Experimental & Usability design
9. Consumer review
10. Displaying & Testing sample creation
11. Focused  marketing redesign

Branding and Marketing

1. Brand Collateral design & compliance guidelines- Whats your brand story – Your unique selling position.
   1. brand consistency and elements
      1. how will you stick to it
   2. Points of engagement
      1. mobile, net real world
      2. referral, social networks, adds
      3. search=mobile -yellow pages, web, real world
      4. Driveby
   3. What will activate the engagement
      1. Call to action
      2. landing page
   4. Triggers – what make s people do what they do.

Production and Packaging

1. Production phase understanding  personal and industry Timeline
2. Clarify market estimates -
   1. quantity
   2. Clarifying Budget and finances
   3. Clarify large scale sourcing, production cycle and cost
3. General production cycle at production site
4. Testing delivery method and sustainability
5. Packaging design
6. Consolidating market production,
   1. place production orders
   2. record and adjust production schedules
7. Clarify service terms warrants and legal terms of service.
   1. redesign package if needed
   2. QR or bar code,
   3. EDI requirements,
   4. accessibility requirement, international, local and regional requirements.

Integrated Marketing – Advertising, PR and publicity, social media nd mobile

1. PR – marketing and advertising -
   1. presentation collateral
   2. sales collateral
2. Product placement
   1. Opportunities in mobile
   2. Internet and real world
3. Tracking and stats

Sales and consumer support

1. Pricing-
2. Fulfilment and distribution

Funding and Financing

1. Where’s your money at.
   1. from micro to macro
   2. looking towards VC funding

Business Planning Guide!

1. Taking Care of business- What’s your mission- business and goal
   1. your operation strategy
   2. Business plans,  Business models and entity
   3. Business name, add, web
      1. Click or brick – Where are you doing business at
2. Securing IP rights
   1. web access business or mobile needs
   2. Trademark
   3. Patterns
   4. understanding licensng
3. strategies
   1. Your knowledge base
   2. operation manuals
   3. professional services
   4. accountant / tax attorney / legal and financial concepts / legal planning.

What sets this apart is how the segments are communicated! Thus far each participant who has  done and worked through the program has had made remarkable progress and shown great results!

Through all phases, attention is paid to technology and new business trends with a view sustainability!

Still to be tackled

Alternative production Solutions

Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability

Funding and Financing:- we’re looking at traditional, Micro and Macro funding models as well as emerging funding opportunity made possible By emerging technologies as well as the challenges from a cultural. legal and regional standpoint!

The FOUR STAGES

1. Primer Design – The primer is the first aspect and involves a detail review and can be used by existing product and companies to revise their strategy! Understand how it works, has been narrowed to a comprehensive step by step approach that takes businesses from research, through product development, sales, marketing and distribution! They are able to define and develop core concepts from which to build a prototype that not only fits their niche and serves consumers needs but sets them apart as a unique and vital product!

2. Alpha-focuses on Production and scale It takes the prototype to a production model- Sourcing, product, production, staffing, funding and resources market and gets ready for public beta launch and attracting funding

3. Beta- focuses on Launch of the product, build market traction convert to financing, Refine product/ merchandise, brand and packaging and business development with professional assistance!

4. Mature – Focuses on Delivery of products while earning revenue balancing books, reporting and expanding business model! Positioning the business for enterprise and financing, refining brand, packaging and business development with professional assistance!

Through all phases, attention is paid to technology and new business trends with a view sustainability!

Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability

Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability

Thanks to lead sponsors
www.streetsofnewyork411.com
AzizaPR

www.Dreamface.org
Klickable.tv

Etcoupez.com
Goddess House
Plus our volunteers and supporters!!