Designers from Africa, Europe, Caribbean and the Us connect to showcase, Sell, Inspire and celebrate their African Heritage while taking on New Media and Technology
Designers from Africa, Europe, Caribbean and the Us connect to showcase, Sell, Inspire and celebrate their African Heritage while taking on New Media and Technology
Program
The Proposal for a Economic Stimulus project
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via demarketplace.com Click on Image to enlarge a, Then click on image again to magnify
The 28quared Curriculum- we look at the concept process and technologies, with reference to Business decisions, and answer how do I do … each point on the graph is at least one session… are in the process of condensing teh program into 28 markers that cover
Concept development.. while the focus is not to teach fashion design we do go though the development of a fashion Line as a reference(plus they enjoy it!)
Production and Packaging
Branding and Marketing
Sales and consumer support
Business Planning Guide!
we opted to pursue the development as an open project:- The manual that is currently being refined was first tested in 2006/7 at 4WCircle of Art and Enterprise! a creative enterprise incubator in Brooklyn’s fort green area!
We’ve also added segments that augment the project including
Video
Online community
Intro’s –
few truly understand the scope of fashion needs to do an overview~
Designers in New York have access to the sourcing show like http://www.indigo-salon.com
Details
Intros
Luxury retailers
High end indie designers
price point, categories, style and sectors
what’s possible
Jobs and careers in Fashion
Course outline
Concept development.. while the focus is not to teach fashion design we do go though teh development of a fashion Line as a reference(plus they enjoy it!)
Sourcing Inspiration and Brain storming
Consumer & Industry research
Sourcing components , developing and expanding ideas
Artistic rendering
Product development stage
Prototype creation
Compliance review by government industry, sector and region.
Experimental & Usability design
Consumer review
Displaying & Testing sample creation
Focused marketing redesign
Branding and Marketing
Brand Collateral design & compliance guidelines- Whats your brand story – Your unique selling position.
brand consistency and elements
how will you stick to it
Points of engagement
mobile, net real world
referral, social networks, adds
search=mobile -yellow pages, web, real world
Driveby
What will activate the engagement
Call to action
landing page
Triggers – what make s people do what they do.
Production and Packaging
Production phase understanding personal and industry Timeline
Clarify market estimates -
quantity
Clarifying Budget and finances
Clarify large scale sourcing, production cycle and cost
General production cycle at production site
Testing delivery method and sustainability
Packaging design
Consolidating market production,
place production orders
record and adjust production schedules
Clarify service terms warrants and legal terms of service.
redesign package if needed
QR or bar code,
EDI requirements,
accessibility requirement, international, local and regional requirements.
Integrated Marketing – Advertising, PR and publicity, social media nd mobile
PR – marketing and advertising -
presentation collateral
sales collateral
Product placement
Opportunities in mobile
Internet and real world
Tracking and stats
Sales and consumer support
Pricing-
Fulfilment and distribution
Funding and Financing
Where’s your money at.
from micro to macro
looking towards VC funding
Business Planning Guide!
Taking Care of business- What’s your mission- business and goal
What sets this apart is how the segments are communicated! Thus far each participant who has done and worked through the program has had made remarkable progress and shown great results!
Through all phases, attention is paid to technology and new business trends with a view sustainability!
Still to be tackled
Alternative production Solutions
Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability
Funding and Financing:- we’re looking at traditional, Micro and Macro funding models as well as emerging funding opportunity made possible By emerging technologies as well as the challenges from a cultural. legal and regional standpoint!
The FOUR STAGES
1. Primer Design – The primer is the first aspect and involves a detail review and can be used by existing product and companies to revise their strategy! Understand how it works, has been narrowed to a comprehensive step by step approach that takes businesses from research, through product development, sales, marketing and distribution! They are able to define and develop core concepts from which to build a prototype that not only fits their niche and serves consumers needs but sets them apart as a unique and vital product!
2. Alpha-focuses on Production and scale It takes the prototype to a production model- Sourcing, product, production, staffing, funding and resources market and gets ready for public beta launch and attracting funding
3. Beta- focuses on Launch of the product, build market traction convert to financing, Refine product/ merchandise, brand and packaging and business development with professional assistance!
4. Mature – Focuses on Delivery of products while earning revenue balancing books, reporting and expanding business model! Positioning the business for enterprise and financing, refining brand, packaging and business development with professional assistance!
Through all phases, attention is paid to technology and new business trends with a view sustainability!
Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability
Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability
Thanks to lead sponsors
www.streetsofnewyork411.com
AzizaPR
www.Dreamface.org
Klickable.tv
Etcoupez.com
Goddess House
Plus our volunteers and supporters!!
Program
The Proposal for a Economic Stimulus project
The 28quared Curriculum- we look at the concept process and technologies, with reference to Business decisions, and answer how do I do … each point on the graph is at least one session… are in the process of condensing teh program into 28 markers that cover
we opted to pursue the development as an open project:- The manual that is currently being refined was first tested in 2006/7 at 4WCircle of Art and Enterprise! a creative enterprise incubator in Brooklyn’s fort green area!
We’ve also added segments that augment the project including
_________________________________________________________________
Details
Course outline
Concept development.. while the focus is not to teach fashion design we do go though teh development of a fashion Line as a reference(plus they enjoy it!)
Branding and Marketing
Production and Packaging
Integrated Marketing – Advertising, PR and publicity, social media nd mobile
Sales and consumer support
Funding and Financing
Business Planning Guide!
What sets this apart is how the segments are communicated! Thus far each participant who has done and worked through the program has had made remarkable progress and shown great results!
Through all phases, attention is paid to technology and new business trends with a view sustainability!
Still to be tackled
Alternative production Solutions
Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability
Funding and Financing:- we’re looking at traditional, Micro and Macro funding models as well as emerging funding opportunity made possible By emerging technologies as well as the challenges from a cultural. legal and regional standpoint!
The FOUR STAGES
1. Primer Design – The primer is the first aspect and involves a detail review and can be used by existing product and companies to revise their strategy! Understand how it works, has been narrowed to a comprehensive step by step approach that takes businesses from research, through product development, sales, marketing and distribution! They are able to define and develop core concepts from which to build a prototype that not only fits their niche and serves consumers needs but sets them apart as a unique and vital product!
2. Alpha-focuses on Production and scale It takes the prototype to a production model- Sourcing, product, production, staffing, funding and resources market and gets ready for public beta launch and attracting funding
3. Beta- focuses on Launch of the product, build market traction convert to financing, Refine product/ merchandise, brand and packaging and business development with professional assistance!
4. Mature – Focuses on Delivery of products while earning revenue balancing books, reporting and expanding business model! Positioning the business for enterprise and financing, refining brand, packaging and business development with professional assistance!
Through all phases, attention is paid to technology and new business trends with a view sustainability!
Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability
Space, for development, production and technology are core aspects that need to be dealt with! So too are Funding Financing and sustainability
Thanks to lead sponsors
www.streetsofnewyork411.com
AzizaPR
www.Dreamface.org
Klickable.tv
Etcoupez.com
Designers Inquiries Press Registration General Inquiries Mailing ListGoddess House
Plus our volunteers and supporters!!